Revitalizing small
shops in the midst
of gentrification

Rotulama seeks interactions with small businesses
on the brink of gentrification. Based on collaborative
work, it establishes a relationship with the
shop-owners to revitalize their store’s visual identity
and incite a positive impact in the neighbourhood.

Tacon de Oro, Mexico City /

Mexico 2022

Rotulama seeks interactions with small businesses on the brink of gentrification. Based on collaborative work, it establishes a relationship with the shop-owners to revitalize their store’s visual identity and incite a positive impact in the neighborhood.

Tacon de Oro, Mexico City /

Mexico 2022

Rotulama seeks interactions with small businesses on the brink of gentrification. Based on collaborative work, it establishes a relationship with the shop-owners to revitalize their store’s visual identity and incite a positive impact in the neighborhood.

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