Super Eclectic, together with Mexican artist Luis Carlos Hurtado, proposed to give the store a new and uplifted image with an artistic mural that would replace the old, outdated ad. The idea was to use the original design of the shop’s business cards as inspiration for a traditional Mexican “Rótulo” –a crafty, hand-painted sign that serves as an advertisement, used mostly by small business as an affordable form of commercial art in working and middle-class neighborhoods. This particular Rótulo was quite intricate, and its production was patiently developed in different sessions over the course of multiple days.