Revitalizing small shops to fight gentrification

Rotulama is an initiative by Super Eclectic that revitalizes the visual identity of small and independent shops, enabling them to thrive.

Rotulama tackles a global issue at a local scale: it establishes a relationship with the shop owners and works collaboratively to withstand gentrification.

Rotulama takes its name from “Rótulos”. Highly popular in Mexico and Latin America, these hand-painted signs are an affordable yet original form of advertisement that expresses creativity, colorfulness, and resistance against unification and corporatization.