Rotulama is an initiative by Super Eclectic that revitalizes the visual identity of small and independent shops, enabling them to thrive.
Rotulama tackles a global issue at a local scale: it establishes a relationship with the shop owners and works collaboratively to withstand gentrification.
Rotulama takes its name from “Rótulos”. Highly popular in Mexico and Latin America, these hand-painted signs are an affordable yet original form of advertisement that expresses creativity, colorfulness, and resistance against unification and corporatization.
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